Every athlete has an inner voice that regulates their mental, physical and spiritual performance. We interviewed each and got to know how they came to be world class athletes. CEP was launching a custom compression garment program aptly named “Clone” in that 41 exact measurements are taken to ensure a custom fit. The ads reflect each athletes personality and inner voice that pushes them, holds them back, keeps them going and ultimately to win races. Named the “Most innovative ad campaign of the year” buy Competitor Group, the creative direction was “borrowed” by a competitor the following year. You’ll never lead by following…

Photographer: John Segesta